Student design competition,
“Designing for the Future”, stepped up a gear this year with winners
being offered a mentoring package in addition to a cash prize.
“Designing for the Future” run by
The Future Perfect Company
in conjunction with the University of Brighton is now in its third year
and encourages student designers to think about the challenges and
issues affecting our ageing population – and to create innovative and
attractive designs which allow older people to continue to live
enjoyable, active and independent lives.
Winner Xenia Moseley, (BA (Hons) 3D Design) and runner up Florence Pike
(BA (Hons) 3D Design) competed against a record number of entrants to
secure a combination of mentoring and cash.
Founder of
The Future Perfect Company,
Philippa Aldrich explains : “The Designing for the Future” competition
has come a long way since we started it three years ago. Begun as a
brief for one small group of students within the
Faculty of Arts at the University of Brighton, the Competition has steadily gained recognition as a touch point for
discussion about design for our ageing population, whether at the Age
UK national policy conference, the BSRA Science of Ageing conference or
the Mobility Roadshow.
As the Competition has grown, I have become increasingly aware that in
order to create and sustain an innovation pipeline for this area of
design, the students would benefit from a mentoring approach to help
them develop their projects and also launch themselves into the design
world after graduation The mentoring package will consist of product
development advice from designer Richard Child who is currently bringing
his own unique crutches design to market and I will be adding business
support, drawing particularly on my experience of using social media to
launch and build
The Future Perfect Company”.
Comments judge Richard Child: "The "Designing for the Future"
competition has been an excellent showcase of young British design
talent and I’ve been very impressed with the standard that was set by
the students at the University of Brighton. Each student applied their
design intuition to real world problems, relating to our ageing
population, requiring nothing less than professional results. I look
forward to seeing how the students progress during their time at
Brighton.”
Says Anne Boddington, Dean of
Faculty of Arts at the University of Brighton
: “This Competition and Philippa’s commitment have provided us with an
important nudge to think differently about some of the most important
immediate and future challenges. Our students have produced some very
thoughtful sophisticated and high quality work.”
Winner Xenia Moseley took inspiration from her own family history to
design a Family Tree card game which allows people to discover and
remember the person behind the name.
Runner up, Florence Pike was horrified by her research that suggested
that as many as one million people over the age of 65 say they are often
or always lonely. Finding that neighbours in particular can play a
crucial role in providing a source of companionship for the elderly,
Florence’s products “Tea for Two” and “The Swivel Hatch” transform the
garden fence from a barrier to a meeting point by creating an ad hoc tea
tray.
The competition received entries from two year groups of Product Design
and 3D Design students at the University of Brighton and was coordinated
by tutor Gareth Neal and judged by Anne Boddington, Dean of the Faculty
of Arts at the University of Brighton; Philippa Aldrich, founder of The
Future Perfect Company; Gretel Jones, senior consumer markets policy
adviser at Age UK; and Richard Child, Technical Director of Hymid
R&D.
Other entries included a memory decanter which uses QR codes to access
family photographs, an eccentric carrier which incorporates a gyroscope
into a playful carrying tray, a face recognition device for people
suffering from prosopagnosia (faceblindness), a coffee table which
incorporates a foot massager and a lap garden for the bedbound.
FACTFILE:
The Future Perfect Company (
www.thefutureperfectcompany.com)
was born when owner Philippa Aldrich was looking for ways to make life a
little easier for relatives and friends facing the challenges of later
life. When investigating what products could and should be available to
help the over 50s, she was horrified by the many dull, utilitarian
products which looked as if they belonged in a hospital. In time,
Philippa became increasingly determined to champion the need for
thoughtful design so she took the plunge and – after 20 years as a city
lawyer – made her passion a reality in 2009 when she established The
Future Perfect Company.
The Future Perfect Company is an online destination for older people and
their carers to find beautifully designed products to help them live a
better life. The company aims to offer alternatives to the utilitarian
and uninspiring products available to older people and to generate
debate around issues affecting older people as a catalyst for change.
The “Designing for the Future” competition with the University of
Brighton is now in its third year and has been showcased at the Mobility
Roadshow, the international BSRA Science of Ageing Conference and a
public expo. Philippa has spoken about the challenges of the UK’s ageing
demographic at Age UK’s annual policy conference, collaborated with the
Technology Strategy Board’s Tomorrow Together initiative and is judging
the Royal Society of Arts (RSA) student design awards. Philippa was
recently invited to become a RSA fellow.
